Digital Marketing & SEO: Strategies to Boost Your Online Presence

Course Overview

This course is designed to equip you with the skills needed to succeed in the digital marketing landscape. You will learn how to create and execute effective marketing strategies across various channels, including SEO, content marketing, social media, email marketing, and PPC advertising. By the end of the course, you'll be able to develop a comprehensive digital marketing plan to grow your online business.

Skills you'll aquired

Understanding of digital marketing fundamentals
Search Engine Optimization (SEO) techniques
Content marketing strategies and copywriting skills
Social media marketing and engagement tactics
Email marketing best practices and campaign management
Pay-Per-Click (PPC) advertising fundamentals
Analytics and performance tracking using Google Analytics
Knowledge of conversion rate optimization (CRO)

Course Features:

45 Hours

Live Class and Video Suggestions

18 Articles

12 Downloadable Resources

43 Practicals

54 Hands-on Projects

Certificate upon Completion

Live Interactions

Course Compact

Explore the fundamentals of digital marketing and its importance.

What is Digital Marketing?
Overview of Digital Marketing Channels
Understanding the Customer Journey

Learn techniques to optimize your website for search engines.

On-Page and Off-Page SEO Strategies
Keyword Research and Analysis
Technical SEO Best Practices

Discover how to create compelling content that attracts and engages your audience.

Developing a Content Marketing Strategy
Writing for the Web: Blogs, Articles, and Social Media
Content Promotion and Distribution Techniques

Utilize social media platforms to connect with your audience and build brand awareness.

Creating a Social Media Strategy
Best Practices for Different Platforms (Facebook, Twitter, Instagram, LinkedIn)
Analyzing Social Media Performance

Learn how to create and manage effective email campaigns.

Building an Email List and Segmenting Your Audience
Writing Engaging Email Copy and Subject Lines
Analyzing Email Campaign Performance

Understand how to run successful PPC campaigns on platforms like Google Ads.

Creating Effective Ad Campaigns
Budgeting and Bidding Strategies
Analyzing PPC Campaign Performance

Learn how to measure and analyze the performance of your digital marketing efforts.

Using Google Analytics to Track Website Traffic
Understanding Key Performance Indicators (KPIs)
Conversion Rate Optimization (CRO) Strategies

Requirements

Basic understanding of marketing concepts
Familiarity with social media platforms and online tools is beneficial
A phone or laptop and access to internet

Description

The Digital Marketing & SEO course offers an in-depth exploration of the essential strategies needed to thrive in today’s digital landscape. You'll engage with real-world case studies and practical projects, allowing you to apply what you've learned immediately.

From understanding SEO techniques to mastering social media marketing, email campaigns, and analytics, this course prepares you to create a comprehensive digital marketing strategy. By the end, you will be able to leverage these skills to enhance your online presence and drive significant traffic to your business.

Meet the Instructor

Mayomi Odewaye

Software Engineer / Data Analyst / Project Manager

Mayomi Odewaye is a dynamic and accomplished professional who has made significant contributions to the fields of software engineering, data analysis, and project management. With a strong academic background and practical experience in Python programming, Machine Learning, Web Development, and PHP, Mayomi is passionate about teaching and mentoring aspiring developers. As the founder of KrossCheck, Mayomi is dedicated to providing innovative solutions that enhance the educational experience and streamline academic processes.